3 min read
What does a website cost in 2026?
Agency, subscription, or DIY? An honest overview of what a website costs a small Danish business in 2026, and what you actually get for the money.
Ask three vendors what a website costs and you get three answers that cannot be compared. An hourly rate, a subscription, and a “that depends on your needs”. Nobody is lying. The price depends on the model, and the models are very different.
The short answer: in 2026, a smaller business website typically costs 6.000-15.000 kr. as a one-time fee from a Danish agency, 499-1.299 kr./month as a subscription, or mostly your own time with a DIY tool. With us, a standard package starts at 1.999 kr. + 150 kr./month, or 499 kr./month with nothing upfront.
Here are the three ways a small business typically buys a website. The ranges are reference points from the Danish market in June 2026 for a smaller business site, not quotes: the final price depends on scope.
The agency: 6.000-15.000 kr. and a process
A smaller business website from a classic Danish web agency typically runs 6.000-15.000 kr. as a one-time fee. Bigger agencies and bigger projects land higher, but that is the normal range for a site your size.
The upside is clear: you own the site once it is paid for, and professionals did the work.
The downside is the process. The quote rarely starts with a price. It starts with a meeting. Then come workshops, hourly estimates, and a scope that grows along the way. When the scope slips, the price and the deadline slip with it. You wanted a website, and you got a project.
The subscription site: 499-1.299 kr./month
A growing group of vendors sells websites as a subscription at 499-1.299 kr./month. Nothing upfront, hosting and small changes included, and you are online fast.
Sounds good, and for some businesses it is. But read the agreement before you sign, because there is usually one big catch: you do not own the site. Stop paying and your website disappears. You cannot take it to another vendor, because it was never yours. In practice you are paying rent indefinitely, and the vendor has you exactly where they want you: somewhere that is hard to leave.
DIY: cheapest on paper
Wix, Squarespace, one.com, and similar tools are the cheapest option measured in kroner. The template looks easy, and it is, right up until you need it to look like your business instead of the template.
The real cost here is not money but time. Evenings and weekends disappear into moving boxes around, and the result often still looks homemade. If your time is what you sell, the DIY route is rarely free. It is just invoiced in a different currency.
The landscape at a glance
| Model | Price | Ownership |
|---|---|---|
| Agency | 6.000-15.000 kr. one-time | You own the site |
| webdev Starter | 1.999 kr. + 150 kr./month or 499 kr./month for 12 months | You own the site from day one or after 12 months |
| Subscription | 499-1.299 kr./month | The vendor often owns the site |
| DIY | Low in kroner, expensive in evenings | You own the result |
Where do we sit in that picture?
Full transparency: our Starter package is 1.999 kr. setup + 150 kr./month for managed hosting. The first year is 3.799 kr. The Managed package is 1.999 kr. setup + 500 kr./month and includes hosting plus one monthly article or update when you send the text or raw material.
If you would rather pay nothing upfront, the monthly model is 499 kr./month for Starter or 849 kr./month for Managed. Both have a 12-month minimum. They look like subscription sites on the surface, with the one difference that matters: after 12 paid months, you own the site outright. It is in the agreement, not in a sales pitch.
Four questions to ask any vendor
- Who owns the website, and when?
- What does it cost to get out of the agreement?
- What is included in the price, and what costs extra?
- What does year two cost?
If the vendor cannot answer those four clearly, you have your answer. A website should not be a mystery with an invoice at the end. You should know the price before you say yes.